Blue Shirt With A White Collar

Yuppies have been one of the central characters of the well-chronicled “India Shining” story. No account of the country’s economic surge would be complete without glowing references to record salary increments, unheard of perks and a massive consumer spend fuelled by the emergence of the rich twenty something professional. The brightest, smartest, wealthiest and the youngest of footloose Indian executives – mostly living in big cities and swanky offices – hog all the limelight and make it to glossy magazine covers. We’ve been swamped by heady accounts of freshly minted Bschool grad and IITians striking it rich or of compulsive IT and BPO job hoppers who manage to nearly double their salary with every move.

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