NEW DELHI: Imagine buying a Beamer for the EMI of an Endeavour! Affordable car finance, earlier limited to mass market cars, is now available for luxury cars as well. Top of the line marques like Mercedes-Benz, BMW and Audi are now available at equated monthly installments (EMI) very close to those of premium cars like Honda Accord, Toyota Corolla, and Hyundai Sonata.
Luxury car companies hope the finance options and some aggressive packages will help roll in big numbers. In the volume car market, 75% of all sales are financed, while 60% of luxury cars are financed. German car maker BMW, which started rolling out its India-assembled cars earlier this year, has roped in ICICI Bank for a financing deal which includes its own outfit BMW Financial Services.
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Tuesday, August 28, 2007
Now, get a luxury car with smaller installments
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