NEW DELHI: Unfazed by the absence of Sachin Tendulkar, Rahul Dravid and Sourav Ganguly, Indian advertisers seem to be devouring what’s being referred to as the “fast food” of cricket. Just two days before India’s first match at the International Cricket Council’s (ICC) first Twenty20 World Cup in South Africa, there is a flurry of big-ticket last-minute buying.
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Wednesday, September 12, 2007
Advertisers feast on "fast food" cricket
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