Mumbai: More than 100 new TV channels are scheduled for launch in India over the next 12 months, delivering ever smaller audiences to broadcasters and nudging up their cost of distribution and marketing.
With the total number of channels on air set to hit 700 by 2009, broadcasters will be forced to slash advertising rates and spend heavily on improving technology to ensure their channels are carried into homes, or face the prospect of being swallowed up by rivals.
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Wednesday, September 5, 2007
Channel boom or turf: 700 TV channels by '09
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