The outsourcing gambit

A closer look at the $4.2 billion homegrown telecom giant’s big outsourcing gambit suggests several similarities with that of the global fast food icon McDonald’s . The Big Mac does not run restaurants anywhere in the world and outsources everything right from procurement to supply chain management to even making its chicken patties and milkshakes. Instead, Mcdonald’s ’ focus is only to be a slick marketing machine , enticing more and more people to step inside the golden arches. Similarly , at Bharti, it’s IT and network management is outsourced, so is the running of its 6.5 lakh retail outlets across the country, and more than 80 per cent of its customer care call centres.

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