Premium wine makers eyeing the Indian market

Indians love traditions; they look for the familiar. Even when they travel abroad, they seek ‘home’ food; and when it comes to beverages, they go for the ol’ familiar. Or so says conventional wisdom. But marketers are beginning to notice a gradual change. It would seem that the new Indian is beginning to develop a taste for the exotic. So while the romance with world cuisine has been on for a while, they are beginning to now flirt with global wines and liquors too.

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