NEW DELHI: As carmakers in India struggle to keep sales up, global market insight and information group TNS has found out that the best way to keep cutomers interested is to bombard advertisements on the television.
A study by TNS covering 2,000 car owners across ten centres in India found that television advertisements from manufacturers were the most influencial contact to customers.
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Friday, October 5, 2007
Can TV ads give wheels to car sales?
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