NEW DELHI: The two most hyped films of the year—Shah Rukh Khan starrer Om Shanti Om and Sanjay Leela Bhansali’s Saawariya—have begun cracking records a month before their blockbuster Diwali releases.
With both films set for a November 9 release, their respective marketing machineries are in full swing to bring in revenues and recover budgets, which are learnt to have crossed over Rs 35 crore each.
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Thursday, October 11, 2007
Om Shanti Om & Saawariya kick off record marketing blitz
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