NEW DELHI: With the plus-size apparel market forecast to grow by at least 15% in India, for big retailers the accelerated demand for outsize clothing represents a huge opportunity to generate new sales.
Companies such as, Pantaloon Retail, Westside and Madura Garments have realised the potential of this hitherto ignored category and along with a flock of specialised brands such as, Just My Size, Axara, Revolution and Straps, are gearing up to meet the swelling demand in specialty sized clothing.
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Monday, September 17, 2007
Big is beautiful: Apparel brands go full size
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